Key topics of discussion include:
- Role of Payment Providers in Facilitating Secure Transactions in the Gaming Industry.
- Panel session on Africa’s Broadband Expansion: Panacea for Gaming Business Evolution in Africa
- Tailored Marketing for Africa’s Diverse Culture: Leveraging Digital Channels
- Promoting Innovative strategies and social risk management for players' mental well-being.
The panel sessions discussed the crucial role of payment providers in ensuring secure transactions in the gaming industry.
The innovative efforts of African payment providers to enhance speed and security were highlighted.
The importance of risk-scoring initiatives, a structured KYC framework, and 2FA measures as key safeguards to protect customers were discussed.
The significance of compliance in the financial system and the need for a strong security framework around blockchain technology were also emphasized.
The panel session on Africa’s Broadband expansion discussed the challenges and potentials of 5G adoption in Africa going forward.
The panel discussed the importance of culturally relevant marketing campaigns in the African gaming market. The panelist emphasized the need for operators to understand societal nuances and consumer preferences on the continent to accelerate customer acquisition.
They also highlighted the need for new entrants to understand their operational environment and offer strategies for brand growth. The need for proper marketing research to help brands formulate effective marketing penetration strategies was discussed.
A paper on innovative strategies for managing social risks relating to players' mental well-being was presented. Collaborations with stakeholders, engaging academics and community organizations for studies, evaluating gaming policies and practices, as well as applying a population health lens to prevent the harms of gaming activities were dissected. These solutions aim to address social risks associated with gambling and improve overall community resilience.
Activities on Day three ended with the Closing Dinner and Awards Ceremony at the Zinnia Hall of Eko Convention Center, Eko Hotels and Suites.
